ABOUT
The Office of Youth Ministry (OYM) of the Archdiocese of St. Louis works to strengthen youth ministry by equipping parish leaders with essential tools, training, formation, and events in order that all young people hear the Gospel message and be empowered to live as disciples of Jesus Christ in our parishes and in our world.
MESSAGING: Foundational and Transformative Process - Any ministry can become one step closer to their vision with OYM. With guidance and our process, we can meet them where they are at in confidence.
TONE: Welcoming, Guidance-driven, and Educating
CD • Natalie Johnson
CONTENT
After two years or strategic development, the OYM was looking for a new visual identity that would reflect the direction its organization was heading. Their team wanted the new identity to give ode to its old logo yet amplify the brand in a modern and youthful position. Using strong supporting statements with bold typography gives ministers the immediate confidence that OYM has the experience and insight needed most for their ministry.
Branding for OYM included a logo, brand guidelines, business card, letterhead, UX/UI site design, social media posts, presentation decks, printed communication materials, and other promotional needs.
Visual Identity Assets
Promotion Materials
Promotion Materials
Program Brochures
