ABOUT
“Almanac developed “Now & Forever”, a campaign employing bright and bold in-park signage installed at key landmarks, cheeky messages, and complementary social media tactics to educate visitors about Forest Park Forever’s ongoing work to keep the park looking and working great. Through this campaign, Almanac was able to position Forest Park Forever as indispensable to a thriving Forest Park.
CD • Nathan Sprehe
AD • Natalie Johnson
Copywriter • Samantha Korenfeld
Photographer • R.J. Hartbeck
Client • Forest Park Forever
Agency • Almanac
CONTENT
Almanac’s campaign needed to build on the existing brand but be strong enough to stand out and grab attention from busy park visitors. The result was a new mark and color palette that relied on the bright colors in the brand’s secondary colors.”
The signs were printed on both sides so they can impact visitors coming from any direction.
